{"id":2388,"date":"2019-05-22T14:35:07","date_gmt":"2019-05-22T14:35:07","guid":{"rendered":"https:\/\/instarama.net\/blog\/top-features-to-look-before-choosing-an-ecommerce-solution\/"},"modified":"2024-09-25T10:53:44","modified_gmt":"2024-09-25T10:53:44","slug":"top-features-to-look-before-choosing-an-ecommerce-solution","status":"publish","type":"post","link":"https:\/\/instarama.net\/blog\/top-features-to-look-before-choosing-an-ecommerce-solution\/","title":{"rendered":"Top Features to Look Before Choosing an eCommerce Solution"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-Commerce is a colossal arena with gigantic arrays of business models. Today, eCommerce sites have become an inseparable part of our daily lives and somehow we tend to interact with them on a regular basis. From buying grocery supplies, picking up the latest fashions wares, booking an Uber, planning a holiday trip to calling an AC mechanic at home, everything is available online on the eCommerce sites.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><u><span style=\"color: #0000ff;\">According to <a style=\"color: #0000ff;\" href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/span>,<\/u> more than 1.66 billion customers worldwide did online shopping of some kind from various eCommerce sites in 2017. They expect this number would only increase in the future and finally cross the $2.14 billion mark by the year 2021.<\/span><\/p>\n<p><a href=\"https:\/\/instarama.net\/top-features-to-look-before-choosing-an-ecommerce-solution\/insta-ecom\/\" rel=\"attachment wp-att-1642\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1642\" src=\"https:\/\/mllvosamvvvb.i.optimole.com\/cb:lX-v.2cd97\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/instarama.net\/blog\/wp-content\/uploads\/2022\/06\/insta-ecom.png\" alt=\"insta ecom\" width=\"972\" height=\"662\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Well, that was in 2017, but now is 2019. Do you think eCommerce sites are the same as they were a few years back? Experts have anticipated this huge growth on the metrics combined with online sales, which includes a boundless differentiation in the eCommerce products and services types we would be seeing in the days to come. \u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #008080;\">We are not limited to physical products anymore<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The eCommerce market today is not just about selling physical products anymore. It has evolved to accommodate an array of services and nobilities as well. You will get the point by checking out the following types of eCommerce sites we see in our daily lives these days. Today, we have an eCommerce site for anything we want to purchase or avail-<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Branded inventory based sites (Nike, Reebok)<\/span><\/li>\n<li><span style=\"color: #000000;\">Marketplace product-based sites (Amazon, Alibaba, Walmart, Etsy)<\/span><\/li>\n<li><span style=\"color: #000000;\">Digital products sites (Steam, Origin, Kindle, Apple iBooks, PrestaShop Add-ons)<\/span><\/li>\n<li><span style=\"color: #000000;\">Service marketplace sites (Task rabbit, urban Clap, Thumbtack, Freelancer, Upwork )<\/span><\/li>\n<li><span style=\"color: #000000;\">Ride-sharing sites (Uber, Ola, Lyft)<\/span><\/li>\n<li><span style=\"color: #000000;\">C2C products sites (eBay )<\/span><\/li>\n<li><span style=\"color: #000000;\">C2C Home rentals site (Nest away )<\/span><\/li>\n<li><span style=\"color: #000000;\">Home sharing sites (Airbnb)<\/span><\/li>\n<li><span style=\"color: #000000;\">Affiliate eCommerce sites (TheWireCutter -Amazon Affiliate)<\/span><\/li>\n<li><span style=\"color: #000000;\">Drop shipping sites (Alibaba, Obrelo, Salehoo)<\/span><\/li>\n<li><span style=\"color: #000000;\">E-Learning marketplace sites (Udemy, Coursera)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-commerce market has grown drastically. With ever-growing market and new entrants joining the sphere, eCommerce has become a tough but a huge market for rulling. However, it doesn&#8217;t mean it has nothing for the new entrepreneurs.\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008080;\">Beat the heat with a perfect strategy<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Despite this cut-throat competition, the online market is still a partially grown sphere. It still has a lot more in its trunk for the new entrepreneurs. There are unlimited business ideas, which when applied strategically can make you a success story in no time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Amazon, Alibaba, Walmart, Etsy, etc. have been ruling the eCommerce space for a long time. However, still, businesses like Uber, Thumbtack, Freelancer, Upwork, and Airbnb, came and grabbed a huge share of the market. It happened because they knew they had to do something different. Instead of competing with what Amazon is offering, they offered what it&#8217;s not attempting. As a result, they are no less successful than the other eCommerce giants today.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"color: #008080;\">You need a flawless eCommerce software<\/span> <\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Call them eCommerce software, eCommerce platforms, eCommerce CMS, or eCommerce solutions, these are all different names for the same stuff. A software solution to start your eCommerce business. A software solution for your eCommerce website development.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-Commerce platforms are one of the multiple ways to develop an eCommerce site in a quick time. Unlike the old days, you don\u2019t have to go through the eCommerce website development from scratch anymore. There are various pre-developed eCommerce platforms in the market which allow you to-<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Use a ready-made eCommerce website<\/span><\/li>\n<li><span style=\"color: #000000;\">Avoid development from scratch<\/span><\/li>\n<li><span style=\"color: #000000;\">Pick up from a pre-developed platform<\/span><\/li>\n<li><span style=\"color: #000000;\">Customize the platform on a requirement<\/span><\/li>\n<li><span style=\"color: #000000;\">Finish website development in a quicker time<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008080;\">How to choose a worthy eCommerce platform?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-Commerce platforms are twin-edged swords. An efficient software can make you a ruler in the market with an average business idea, but a wrong choice will only lead to a free-fall even with a perfect business plan.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">However, you shouldn\u2019t expect your site to be perfect at the beginning itself. An average eCommerce site goes through a series of evolutions to become a competent touchpoint. The market does expect you to adopt eCommerce software as per the latest standards. Today, the <span style=\"color: #0000ff;\">best eCommerce solution<\/span> means a competent eCommerce software that lets you tackle the competition.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008080;\"><strong>What makes a competent eCommerce solution?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The top eCommerce platforms in the market have gained the title not because they have everything or they are perfect. They are popular because of a precise blend of multiple factors that make a software contemporary. Following are the factors that you too should consider while choosing from the best eCommerce solutions in the market.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>1.\u00a0\u00a0\u00a0 <\/strong><strong>Pricing and payment model<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-Commerce platforms are sold by software companies in different models. There are popular and top eCommerce platforms in each model you are comfortable with. So the first aspect to consider is the software delivery model suitable to your budget and requirements. The two of the popular model are SaaS and Open-source models.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Facts about SaaS-based eCommerce platforms:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Also called as hosted solutions<\/span><\/li>\n<li><span style=\"color: #000000;\">Include monthly license fee<\/span><\/li>\n<li><span style=\"color: #000000;\">Come without source code access<\/span><\/li>\n<li><span style=\"color: #000000;\">Include other miscellaneous fees<\/span><\/li>\n<li><span style=\"color: #000000;\">Generally, come with a low upfront cost<\/span><\/li>\n<li><span style=\"color: #000000;\">Limited Scalability &amp; dependent on vendors<\/span><\/li>\n<li><span style=\"color: #000000;\">No code customizability<\/span><\/li>\n<li><span style=\"color: #000000;\">You don\u2019t own the software<\/span><\/li>\n<li><span style=\"color: #000000;\">Quickest website deployment<\/span><\/li>\n<li><span style=\"color: #000000;\">No hassles of website maintenance<\/span><\/li>\n<li><span style=\"color: #000000;\">Highly secured by the cloud servers<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Facts about Open-source code platforms:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Also called as self-hosted\/eCommerce CMS<\/span><\/li>\n<li><span style=\"color: #000000;\">Access to the source code<\/span><\/li>\n<li><span style=\"color: #000000;\">One time buying cost\/ no monthly fee<\/span><\/li>\n<li><span style=\"color: #000000;\">Generally, a large upfront cost of buying<\/span><\/li>\n<li><span style=\"color: #000000;\">You can own the software for good<\/span><\/li>\n<li><span style=\"color: #000000;\">A higher degree of customizability<\/span><\/li>\n<li><span style=\"color: #000000;\">A greater degree of store scalability<\/span><\/li>\n<li><span style=\"color: #000000;\">Generally slower deployment speed<\/span><\/li>\n<li><span style=\"color: #000000;\">Full control and responsibility of the website<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Both the delivery models provide the best eCommerce solutions with their own set of pros and cons. The self-hosted model is the oldest model, which has been in practice from the beginning. However, the need for SaaS model appeared to reduce the hassles of website deployment, hosting, and maintenance from the entrepreneurs. The software is delivered as a service and source code access is revoked. On this cost, the SaaS vendors let you enjoy hassle-free management and focus more on business development.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">While the Self-hosted model is still preferred by the entrepreneurs with the technical background. They know they would get an uncompromised control over their site if they can afford to maintain the site by their own. The source code access opens doors to unlimited customizability and options to scale the software on a requirement. Entrepreneurs get complete ownership of a custom eCommerce platform with the self-hosted delivery model.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>2.\u00a0\u00a0\u00a0 <\/strong><strong>Third-party integration<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Be it any model, you should not overlook the possibilities to integrate plugins, extension, and popular APIs on your platform. The affinity to further integrations allows your platform to incorporate popular features without developing them from scratch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">For example, if you need great analytics for your site, it&#8217;s better to integrate Google Analytics than developing the same of your own. Furthermore, you will need multiple payment gateways on your site. If you choose to develop your own payment processor, you deviate from your primary business activity. Hence, integrating a PayPal or Stripe API is a better solution.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The eCommerce website needs to integrate several other APIs and modules to become competent. It&#8217;s always advised to ensure it is capable of integrating at least the popular third-party solutions. Examples of a few popular integrations are as follows:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Accounting tools<\/span><\/li>\n<li><span style=\"color: #000000;\">ERP tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Email Marketing tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Push notification tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Payment Gateways<\/span><\/li>\n<li><span style=\"color: #000000;\">Analytic tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Web service for mobile apps<\/span><\/li>\n<li><span style=\"color: #000000;\">Inventory management tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Social media integrations<\/span><\/li>\n<li><span style=\"color: #000000;\">Live chat APIs<\/span><\/li>\n<li><span style=\"color: #000000;\">Ticket Management APIs etc.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>3.\u00a0\u00a0\u00a0 <\/strong><strong>SEO friendly architecture<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-commerce and SEO go hand in hand. You cannot survive long with just paid Ads. At some point in time, would need people to find your store organically via search engines. For this, you need to grab a higher rank on the popular SERPs like Google and Bing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ensure your platform provides enough features and options to optimize your web store for the search engines. Here are a few of the important aspects that make an eCommerce platform SEO friendly:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">SEO friendly URLs<\/span><\/li>\n<li><span style=\"color: #000000;\">Integrated CMS<\/span><\/li>\n<li><span style=\"color: #000000;\">Meta tags<\/span><\/li>\n<li><span style=\"color: #000000;\">Meta Descriptions<\/span><\/li>\n<li><span style=\"color: #000000;\">Image Captions<\/span><\/li>\n<li><span style=\"color: #000000;\">Product descriptions<\/span><\/li>\n<li><span style=\"color: #000000;\">Structured Sitemap<\/span><\/li>\n<li><span style=\"color: #000000;\">Support for SEO tools etc.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>4.\u00a0\u00a0\u00a0 <\/strong><strong>Mobile friendly UI and UX<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Mobile friendliness is not just an aspect for SEO but also a crucial factor that optimizes the conversion rates. About 60% of the product searches are done on mobile and tablet devices. In such a situation, you do not want to offer a broken Mobile UI to your customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">You need an eCommerce platform that offers the best mobile responsiveness to the end-users. The users must be given a similar level of UX on mobile like your desktop site. For example, they should be able to browse the site without any design issue and the UI should be designed to let them make a purchase without any difficulty.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">For example, this mobile responsive Genstore product page looks great in this mobile view. It offers the same ease of shopping in the mobile view too:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/instarama.net\/top-features-to-look-before-choosing-an-ecommerce-solution\/ecommerce-solution\/\" rel=\"attachment wp-att-1643\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1643\" src=\"https:\/\/mllvosamvvvb.i.optimole.com\/cb:lX-v.2cd97\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/instarama.net\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-solution.png\" alt=\"ecommerce solution\" width=\"974\" height=\"785\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If it wasn&#8217;t mobile responsive, the site would have been presented to the mobile users like below. This view is difficult to be used on a small screen where users will struggle to even tap on a button:<\/span><\/p>\n<p><a href=\"https:\/\/instarama.net\/top-features-to-look-before-choosing-an-ecommerce-solution\/ecommerce-website-development\/\" rel=\"attachment wp-att-1644\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1644\" src=\"https:\/\/mllvosamvvvb.i.optimole.com\/cb:lX-v.2cd97\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/instarama.net\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-website-development.png\" alt=\"ecommerce website development\" width=\"974\" height=\"785\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>5.\u00a0\u00a0\u00a0 <\/strong><strong>Scalability of the platform<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">We all aim to grow our business in the future. Not knowing the consequences, sometimes you choose a good looking platform that works best for the startup period. However, as the website grows, more products get listed, and more people start coming to your site, you start facing the scalability issues.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Now you are ready to pay for more server space and CDN services to make your site fast, but this does not help. Since the tech stack of your eCommerce platform is not competent to handle the higher load, you cannot scale your site by third-party implementations.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">That&#8217;s why it&#8217;s important to consider the tech stack of your platform before investing in it. Keep your future plans into consideration and choose a platform capable of handling heavy loads. For example, the LAMP stack-based PHP sites generally perform best for the small and medium-sized businesses. However, the giant websites like Amazon, eBay, and Flipkart, etc. depend on MEAN stack-based Node js eCommerce development.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Node js is a perfect technology to develop highly scalable solutions because of its non-blocking I\/O model. It purely JavaScript on both the front and the server side. As a result, it gives minimal stress to the server and processes the requests faster. You can check the <span style=\"color: #0000ff;\">Demo of our Genstore<\/span> Node js eCommerce platform by yourself to experience the difference.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"color: #993366;\"><strong>6.\u00a0\u00a0\u00a0 <\/strong><\/span><strong><span style=\"color: #993366;\">Security of the website<\/span> <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">It&#8217;s undoubtedly the most important aspect of any eCommerce business. A lot of customer data, payment information, and monetary transactions make eCommerce sites favorite targets of hackers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">You do not want any loopholes in your site. For this, ensure that the platform is compliant to all the security standards. For example-<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">It is using PCI-DSS compliant payment solutions<\/span><\/li>\n<li><span style=\"color: #000000;\">It is capable of holding SSL certificates<\/span><\/li>\n<li><span style=\"color: #000000;\">The developers have followed the standard code practice<\/span><\/li>\n<li><span style=\"color: #000000;\">Vendors are releasing security patches regularly<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Website security becomes your sole responsibility when choosing self-hosted eCommerce platforms. You might want to relax a bit in this regard if you choose a SaaS platform. However, you still need to stay cautious if the SaaS vendor is managing the security properly on their end.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #993366;\"><strong>7.\u00a0\u00a0\u00a0 <\/strong><strong>Customizability of the base-code<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Customizability of an eCommerce platform is a relative term in both the types of eCommerce platforms.\u00a0 For SaaS platforms, customizability is all about the availability of a large number of extra modules and Add-ons from the vendor. You cannot expect to get the ode access and modify it to add new features or remove a feature. Though platforms like Shopify allow authorized developers to add modules, it is still API based not the source code based.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">However, the self-hosted side of the eCommerce platforms gives unlimited customizability as you can access the source code. For example, Magento, PrestaShop, and OpenCart are some popular self-hosted eCommerce platforms. They allow third-party developers to customize the platform with their modules and extensions. Similarly, Genstore also offers code access, which you can modify to add as many new features or revamp the UI itself.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">So, comprehend the relativity of customizability first before choosing a platform for your cause.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008080;\">Checklist: Top features to look in an eCommerce platform<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Following are some important features that every eCommerce site should offer to the business owners. The best eCommerce solutions might offer these features by default or through customization in the base code. Many ready-made platforms also allow third-party modules to support such features.<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Store Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Multi-shop system<\/span><\/li>\n<li><span style=\"color: #000000;\">Set site offline\/online<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Product Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Direct Product Upload<\/span><\/li>\n<li><span style=\"color: #000000;\">CSV Product Upload<\/span><\/li>\n<li><span style=\"color: #000000;\">Enable\/Disable products<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Analytics Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Sells analytics<\/span><\/li>\n<li><span style=\"color: #000000;\">Payments Analytics<\/span><\/li>\n<li><span style=\"color: #000000;\">Product Analytics<\/span><\/li>\n<li><span style=\"color: #000000;\">Traffic Analytics<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Return Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Return request<\/span><\/li>\n<li><span style=\"color: #000000;\">Set return rules<\/span><\/li>\n<li><span style=\"color: #000000;\">Generate return invoice<\/span><\/li>\n<li><span style=\"color: #000000;\">Approve\/disapprove a request<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Shipping Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Add new shipping options<\/span><\/li>\n<li><span style=\"color: #000000;\">Map shipping options to products<\/span><\/li>\n<li><span style=\"color: #000000;\">Set shipping option rules<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Discount Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Create coupon codes<\/span><\/li>\n<li><span style=\"color: #000000;\">Set coupon rules<\/span><\/li>\n<li><span style=\"color: #000000;\">Set a flat discount<\/span><\/li>\n<li><span style=\"color: #000000;\">Set percentage discount<\/span><\/li>\n<li><span style=\"color: #000000;\">Set a special price for a limited time<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Payment Gateway Management<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Add new payment methods<\/span><\/li>\n<li><span style=\"color: #000000;\">Enable\/disable payment methods<\/span><\/li>\n<li><span style=\"color: #000000;\">Map payments methods to products<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Content Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Add new pages<\/span><\/li>\n<li><span style=\"color: #000000;\">Manage site pages<\/span><\/li>\n<li><span style=\"color: #000000;\">Manage blogs<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Review and Rating Management<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Write review<\/span><\/li>\n<li><span style=\"color: #000000;\">Give ratting<\/span><\/li>\n<li><span style=\"color: #000000;\">Approve\/disapprove reviews<\/span><\/li>\n<li><span style=\"color: #000000;\">Map reviews to product pages<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Marketing Management System<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Email marketing<\/span><\/li>\n<li><span style=\"color: #000000;\">Affiliate Marketing<\/span><\/li>\n<li><span style=\"color: #000000;\">Abandoned cart Management<\/span><\/li>\n<li><span style=\"color: #000000;\">Back-in-Stock alerts<\/span><\/li>\n<li><span style=\"color: #000000;\">Push Notifications<\/span><\/li>\n<li><span style=\"color: #000000;\">Exit Pop-up<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Customer Support Management<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Email support<\/span><\/li>\n<li><span style=\"color: #000000;\">Ticket Management System<\/span><\/li>\n<li><span style=\"color: #000000;\">Live Chat<\/span><\/li>\n<li><span style=\"color: #000000;\">Integrated Chatbot<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"color: #000000;\">Marketplace Management System (if choosing the marketplace model of business)<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Seller Management<\/span><\/li>\n<li><span style=\"color: #000000;\">Seller review Management<\/span><\/li>\n<li><span style=\"color: #000000;\">Seller-Admin support system<\/span><\/li>\n<li><span style=\"color: #000000;\">Marketplace Monetization<\/span>\n<ol>\n<li><span style=\"color: #000000;\">Subscription management<\/span><\/li>\n<li><span style=\"color: #000000;\">Commission Management<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Featured products Ads<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008080;\">Beyond Features<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Lastly, I would recommend choosing a platform from a vendor that offers the best customer support. E-commerce is a risky business and you might lose millions in just a few minutes. If anything goes wrong, you want your vendor to offer the quickest technical support.\u00a0 So never overlook the support quality before selecting the best eCommerce platform for your business. I might consider a platform with few inbuilt features and good customizability, but not a platform with bad customer support. You can add new features later on, but you cannot replenish what&#8217;s lost due to a sudden crash or technical error.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Commerce is a colossal arena with gigantic arrays of business models. Today, eCommerce sites have become an inseparable part of our daily lives and somehow we tend to interact with &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Top Features to Look Before Choosing an eCommerce Solution\" class=\"read-more button\" href=\"https:\/\/instarama.net\/blog\/top-features-to-look-before-choosing-an-ecommerce-solution\/#more-2388\" aria-label=\"More on Top Features to Look Before Choosing an eCommerce Solution\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[94,95,96],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce-platforms","tag-ecommerce-solution","tag-ecommerce-website-development","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/posts\/2388"}],"collection":[{"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":3,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"predecessor-version":[{"id":2507,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions\/2507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instarama.net\/blog\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}